October has heralded the launch of Shagun Tea, a Tea that has aroma coupled with a refreshing taste. The product, introduced as an upgraded variant of Shagun Tea brand, has a blend of 85% CTC and 15% long leaf tea. This is a blend of tea which is visually unique and a superior taste. - An innovation in the tea market. The blend has been arrived at after extensive research and feedback from the customers. Customer feedback suggested that aroma in tea, is always a strong indicator of great tasting tea. Though there are brands that have long leaves in CTC tea. Eight blends were tested with consumers and the blend selected has been the 85% CTC and 15% long leaf blend that has been named Shagun Tea. Maintaining the trend of being an innovator in packaging, Apart from being visually appealing on store shelves, the pouch, made of thicker polyester laminate, ensures that the aroma is retained in the pack. Shagun Tea, with the trade and the customer’s upbeat about the brand, let’s hope the Shagun Tea brand, and takes the same path of grand success as its mother brand!!